Horse riding fever has gripped the nation, but its got nothing to do with the up-coming Melbourne Cup. Instead, it concerns a Korean rapper whose YouTube video of his Gangnam Style ‘horse riding dance’ has gone viral with over 600 mill views.
Check out Rachel Quilty Celebrity Brand Media Commentator article: http://jumptheq.com.au/articles/brand-yourself-gangnam-style.html
Personal brand strategist, Rachel Quilty emphasizes that ‘Your celebrity influence increases when you have a definable style, whether it be your hair style, fashion style, accessory style or in Psy case your dance style. Making you style simple, easy replicable and catchy will enable you to stand out from the crowd. If you watch Pop Asia you would know that Psy is a huge brand in Korea and Asia.Now after a 2 year break, PSY is finally coming back with his 6th album title PSY6 which continues to brand him neatly also.’Some Personal Branding tips we can learn from Psy:
1. Create a Signature look. Keep your look stylish with a hint of personality
2. Go Gangnam Style. Look like you belong to the racing set when you learn the simple rules to race day fashion.
3. Remember you don’t have to know anything about racing to know the right moves. Correct Race day etiquette will make you stand out too.
4. Don’t become parody material and take yourself it too seriously.
5. Like Psy, be prepared to have some fun
Read more about Psy -http://jumptheq.com.au/articles/brand-yourself-gangnam-style.html